51
hume band
Worth a lookShows beatable incumbent ratings (3.8★), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Market size
Great$1.5M$1.5M/yr · 777K searches
Returns
Great1.8%return rate — above 6% kills the launch gate
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Review moat
Good832.27avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$220.05avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$73.52–$334.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand