50
Horse Jumps
Worth a lookShows a thin review moat (37 avg reviews), but a small market ($35K/yr) keeps it on the watch list.
Review moat
Incredible36.96avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$81.74avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.79–$205.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 54K searches