30
Horse Cinch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$22.40–$88.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$53.91avg listing price — sweet spot $15–$100
Review moat
Great447avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 90K searches
Brand share
Bad100%top-5 brand share — brand-locked demand