43
Horse Bits
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Great107.38avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$35.40avg listing price — sweet spot $15–$100
Price range
Great$5.95–$100.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 239K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale