48
horse ball
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$32.06avg listing price — sweet spot $15–$100
Price range
Incredible$16.58–$60.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Market size
Okay$153K$153K/yr · 178K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,565.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand