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horizon 7.0 at treadmill
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.6M$1.6M/yr · 61K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 6% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,547avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$956.82avg listing price — sweet spot $15–$100
Price range
Bad$541.18–$1577.90cheapest to priciest tracked listing — scored on the share inside $15–$100