50
Hockey Wrap Around
Worth a lookShows beatable incumbent ratings (4.0★), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.87avg listing price — sweet spot $15–$100
Price range
Great$9.03–$84.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good1,097.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 38K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Quality Gap