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Hockey Tiles
Skip itSoft demand (-15.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great284.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$92.22avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Okay$18.72–$187.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 49K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch