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28

Hockey Shooting Tarp

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Soft demand (-31.3% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 9Conversion 33Competition 22Returns 23Price range 27Avg price 61Brand share 18Review moat 74Quality gap 43

Review moat

Good549.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$142.94

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay$18.72–$316.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$83K

$83K/yr · 22K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

Search terms