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Hockey Shooting Pad
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great372.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$82.57avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$18.72–$195.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$166K$166K/yr · 55K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch