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Hockey Jersey Frame Display Case
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$61.09avg listing price — sweet spot $15–$100
Review moat
Good959.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$30.60–$147.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 49K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch