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Hockey Helmet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great161.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great$66.03avg listing price — sweet spot $15–$100
Price range
Great$46.51–$115.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 207K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand