53
Heathers Choice
Worth a lookShows a sweet-spot price point ($24.68 avg), but a small market ($12K/yr) keeps it on the watch list.
Avg price
Incredible$24.68avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good$7.98–$145.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,646.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 29K searches
Signals No Dominant Brand