31
Heater Body Suit
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$140.12avg listing price — sweet spot $15–$100
Review moat
Good1,160.61avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad$76K$76K/yr · 48K searches
Price range
Bad$13.84–$492.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate
Growth
Bad-60.2%90-day search growth — must beat 0% to launch