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Halloween Limbo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.91avg listing price — sweet spot $15–$100
Price range
Incredible$21.33–$28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+104.9%90-day search growth — must beat 0% to launch
Review moat
Great203.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 24K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand