49
Half Chaps
Skip itHigh returns (9.6%) — this niche doesn't clear our bar today.
Avg price
Great$47.24avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great450.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Price range
Good$24.69–$169.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$52K$52K/yr · 107K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Signals High Returns