40
gyro ball
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.39avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$10.65–$45.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$381K$381K/yr · 442K searches
Review moat
Okay1,589.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 6% kills the launch gate
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand