47
Gun Display Case
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Review moat
Great451.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great$97.84avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$10.65–$236.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 98K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price