42
Green Light for Hunting
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$61.31avg listing price — sweet spot $15–$100
Review moat
Great337.27avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$22.69–$203.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 62K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Signals High Price