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52

Green Glow Sticks

Worth a look

Shows searches that convert (9.0% search→purchase), but soft demand (-13.0% this quarter) keeps it on the watch list.

Market size 19Growth 18Conversion 83Competition 55Returns 79Price range 77Avg price 78Brand share 69Review moat 35Quality gap 57

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.17

avg listing price — sweet spot $15–$100

Price range

Great$6.75–$44.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,026.34

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 53K searches

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Reviews