43
gorilla bar
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.31avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 6% kills the launch gate
Review moat
Good916.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$14.81–$213.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$133K$133K/yr · 103K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch