40
Gonzaga
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$8.00–$126.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,072.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 69K searches
Growth
Bad-57.5%90-day search growth — must beat 0% to launch