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Goaliath Anchor Kit
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Growth
Great+103.2%90-day search growth — must beat 0% to launch
Review moat
Great153.43avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$82.91avg listing price — sweet spot $15–$100
Price range
Good$39.04–$142.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$66K$66K/yr · 7K searches
Competition
Bad91%top-5 click share — a locked-up shelf