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glitz grip
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.27avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.21–$142.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,257.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 37K searches
Growth
Bad-49.3%90-day search growth — must beat 0% to launch