35
gifts for yogis
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Price range
Good$7.41–$25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,469.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 126K searches