30
Gerber Compleat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great294.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$85.40avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+29.7%90-day search growth — must beat 0% to launch
Price range
Okay$10.99–$216.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price