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51

Georgia Southern University Apparel

Worth a look

Shows a sweet-spot price point ($22.82 avg), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 69Conversion 19Competition 68Returns 87Price range 87Avg price 95Brand share 39Review moat 80Quality gap 22

Avg price

Incredible$22.82

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$9.90–$58.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great406

avg incumbent reviews — the moat a new listing must climb

Growth

Good+49.9%

90-day search growth — must beat 0% to launch

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 90K searches

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