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Georgetown University Apparel
Skip itHigh returns (13.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.21avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.51–$55.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,663.96avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 101K searches
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Returns
Bad13.0%return rate — above 5% kills the launch gate