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Gel Coat
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$63.69avg listing price — sweet spot $15–$100
Price range
Great$16.87–$108.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good700avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Market size
Good$432K$432K/yr · 150K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price