40
Gear Keeper
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.79avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$14.36–$189.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,847.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 50K searches
Brand share
Bad99%top-5 brand share — brand-locked demand