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garmin hrm 200
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$98.12avg listing price — sweet spot $15–$100
Market size
Good$646K$646K/yr · 69K searches
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 6% kills the launch gate
Price range
Okay$65.34–$167.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad10,696.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand