51
garage floor mat
Worth a lookShows a sweet-spot price point ($66.49 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Great$66.49avg listing price — sweet spot $15–$100
Market size
Great$982K$982K/yr · 1.3M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.58–$221.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad11,404.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale