51
Gaiters
Worth a lookShows a sweet-spot price point ($22.58 avg), but weak search conversion (2.1%) keeps it on the watch list.
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Price range
Great$9.53–$52.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,141.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$272K$272K/yr · 570K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale