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58

Freeze Dried Broccoli

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 46Conversion 79Competition 34Returns 99Price range 90Avg price 94Brand share 54Review moat 78Quality gap 70

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$22.67

avg listing price — sweet spot $15–$100

Price range

Great$12.01–$59.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great438.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$64K

$64K/yr · 35K searches

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