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Free Skates
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great104.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$68.04avg listing price — sweet spot $15–$100
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay$30.92–$188.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$123K$123K/yr · 140K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand