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Franklin Batting Gloves
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$24.42avg listing price — sweet spot $15–$100
Price range
Great$7.16–$73.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good876.88avg incumbent reviews — the moat a new listing must climb
Market size
Good$429K$429K/yr · 1.7M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Signals High Returns