54
four square balls
Worth a lookShows low returns (1.3%), but a small market ($110K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good718.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.31–$28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 94K searches