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Fordham University Apparel
Worth a lookShows a sweet-spot price point ($28.52 avg), but a small market ($22K/yr) keeps it on the watch list.
Avg price
Incredible$28.52avg listing price — sweet spot $15–$100
Growth
Great+100.2%90-day search growth — must beat 0% to launch
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.86–$53.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,760.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$22K$22K/yr · 48K searches