44
Football Yard Markers
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible41avg incumbent reviews — the moat a new listing must climb
Avg price
Great$87.98avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$15.50–$261.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 17K searches