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Football Tee
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Review moat
Good1,025avg incumbent reviews — the moat a new listing must climb
Market size
Good$466K$466K/yr · 357K searches
Price range
Okay$6.70–$22.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand