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Football Stand
Worth a lookShows searches that convert (8.7% search→purchase), but soft demand (-13.2% this quarter) keeps it on the watch list.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Great453.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.40–$39.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$211K$211K/yr · 182K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.2%90-day search growth — must beat 0% to launch