47
Football Neck Roll
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Growth
Great+98.1%90-day search growth — must beat 0% to launch
Review moat
Great202.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.74avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Okay$15.34–$192.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 47K searches