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Football Goal Post

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Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 0Conversion 20Competition 0Returns 41Price range 95Avg price 93Brand share 0Review moat 61Quality gap 62

Price range

Incredible$34.87–$69.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$51.25

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,057.4

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Okay$137K

$137K/yr · 170K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.7%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products