36
foot exercise
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Great$63.91avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$11.47–$193.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.0%return rate — above 6% kills the launch gate
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,549.8avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 57K searches