45
folding steak knife
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.16avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$6.97–$170.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,574.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 123K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand