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Foam Soccer Ball
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Review moat
Great491.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.39–$34.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$140K$140K/yr · 120K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf