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Foam Hockey Pucks
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$8.20–$61.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.63avg listing price — sweet spot $15–$100
Review moat
Good998.32avg incumbent reviews — the moat a new listing must climb
Market size
Good$364K$364K/yr · 218K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-40.3%90-day search growth — must beat 0% to launch