50
Foal Halter
Worth a lookShows a sweet-spot price point ($20.54 avg), but a small market ($19K/yr) keeps it on the watch list.
Avg price
Great$20.54avg listing price — sweet spot $15–$100
Price range
Great$9.32–$58.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great336.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.5%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$19K$19K/yr · 24K searches