54
Fly Tying Materials
Worth a lookShows low returns (1.1%), but soft demand (-25.0% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.95avg listing price — sweet spot $15–$100
Price range
Great$4.95–$74.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good563.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 406K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.0%90-day search growth — must beat 0% to launch