35
Florida Gators Blanket
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.48avg listing price — sweet spot $15–$100
Price range
Incredible$16.87–$49.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,425.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 18K searches
Brand share
Bad98%top-5 brand share — brand-locked demand